FAQs
We all have questions. Some deeper than others. But true power is always in the hands of those with the answers. We will give you as much of our power as you are ready to handle. This is just a nibble compared to the massive wilderness of answers we possess. Direct any other questions you have inward. Be your own focus group.
I've purchased my ticket for the event online, now what?
Thank you for purchasing your ticket(s). Your ticket(s) will be available at the door on the night of the event.
What determines eligibility to be considered for an award at The Show?
All materials must have been created in the Twin Cities area and published/broadcast/posted distribute between the dates of July 1, 2009 and July 1, 2010. Entries may originate from any individual or organization that has created, produced, or directed the material. The purpose of this event is to celebrate the work that has local roots.
For student entries, all work must have been produced in the Twin Cities by students enrolled in a recognized program.
A subcommittee of The Show Committee will review all entries and will have authority to question, re-classify or reject any entry where eligibility is in doubt. Their decision is final. The Show Committee reserves the right to question the authenticity of any entry. Our goal is to provide everyone with the best opportunity to win an award in a fair and equitable arena.
To ensure judging impartiality, your entries must be presented without agency branding or any reference to your agency or anyone who has contributed to the entry. The Show Committee reserves the right to disqualify your entry or entries if they feel that an entry presents any reference to an agency or its employees.
What's the automatic release?
All entries accepted for competition may be used in any and all presentations authorized by the Advertising Federation of Minnesota. By submitting entries to The Show, the entrant grants permission to The Show to duplicate, play or display the entries as the above deems appropriate for presentation or promotional purposes.
The Advertising Federation of Minnesota cannot, under any circumstance, accept responsibility for loss or damage to work submitted, and cannot be responsible for winning entries that have been misrepresented. While we will make every effort to ensure complete accuracy throughout the process, we cannot fully eliminate error and cannot entertain compensation for such errors. Upon entry, you understand and accept this possibility.
If I submit a question to your Contact Us form, when may I expect to hear back from you?
We will have people checking the central email box throughout the day until about 7 p.m. We may call or email you in response and we may even need to ask you follow-up questions to better serve you.
I just graduated last year and work in the industry now. May I still submit my student work?
If you were a student, in a recognized school program, between the dates of July 1, 2009 and July 1, 2010 when you created the work, then yes.
What if I want to submit to several categories?
Each entry or elements of entries may be entered into multiple categories. For example, elements of a print advertisement, such as illustration or photography, may be be entered separately in their respective individual categories as well as being components of a print ad entry. A piece can also be cross-entered as a single piece or in a campaign. Cross-entering maximizes your opportunities to win an award. However, you will be charged the entry fee for each submission.
How do I sign up so that I may submit my work?
Sign up here
Upon signing up, and being logged in, you may submit your entries. Good Luck!
What do I have to do in order to submit my work?
- 1) Make sure you have as much information about the entry as possible (ie. Title, Client, Credits, etc.), BEFORE starting the entry process
- 2) Login to your account, or sign up if you haven't done so already and go to the Submit Entry page.
- 3) Complete the Submit Entry form by entering all required fields and uploading your entry assets, making sure your files meet the requirements
- 4) Once you have completed your entry, you may submit additional entries, or proceed to payment by clicking the Submit & Pay button.
- 5) In order for your entry/entries to be submitted successfully into The Show, you must proceed through checkout and payment. However, you can save your entr(ies) and return later to complete entry, submit additional entries or pay.
How do I pay for my submission fees?
You may pay upon submitting your entries, or you may log out, and come back later to pay. HOWEVER, your entries are not thrown into the pool of entries to be Judged until payment has been made. All payments must be made through PayPal. We are no longer set up to accept checks.
How do I label entry files for upload?
When naming/labeling your files, please use the following naming convention:
CategoryID_ClientName_EntryTitle_#.ext (_# is 1, 2, 3, 4, 5 depending upon how many files you are uploading for that entry - file extension depends on file type; .jpg, .mp3, etc.)
How do I label my Interactive/Digital entries?
You will provide a URL to a landing page which contains links to your individual entry(ies). These entries must be accessible without login or password. List EntryTitle, Category, CategoryID, ClientName, and Url on the landing page. The url that you provide is a direct link to the digital entry. Make sure to upload 3-5 screen grabs of your site. We will be using these screen grabs to verify your site. Also these screen grabs will be used for the book, reel and displays if your work gets in.
Please call Jeff DeKeuster at 651.270.7449 with question
How do I properly enter credits for the work that I am submitting?
Please enter credits using the pull-down menu. The credits are listed by job function, not by title. We ask that you limit your credits to 10 individuals, we cannot guarantee more then those 10 will be in the book or reel.
"Other" is a title field that you may fill in to accommodate a job function that is not specifically listed. Please use the pull-down functions whenever possible.
How many pieces must I submit for a campaign entry?
Please submit 3-5 files for your campaign entries.
What are the requirements for submitting entries?
Entries which use your agency logo, branding, or make reference to anyone who has contributed to your entry anywhere within your files, unless the submission is for Self-Promotion, will be disqualified.
Please complete all required fields in the SUBMIT ENTRY form. A description of your entry in the Entry Description field on the Entry form will help the Judges to understand how this entry reached the target audience, who the target audience was and what the objective was.
Depending upon which sub-category you are entering, will determine which file types are required. The following are a few of the specific requirements for certain categories:
Digital:
Please upload 3-5 static screen grabs in your submission, these images will be used to help verify your entry for the judges. Also these images will be used if your work makes it into the show.
Please provide a URL to a landing page which contains specific links to all of your digital entries. These entries must be accessible without login or password.
Please label your entries within your landing page as follows; Entry Name, Entry Category, Entry Link
Branded Applications:
Please provide a video walk through of your application . We will not accept the actual application itself. To give you the best possible opportunity in Judging, please provide a description in the space provided on the entry page and/or in the video. No more then 2 mins in length max.
Email Marketing:
Please provide static imagery of the email. It will also benefit your email marketing entry to utilize a digital entry landing page to show the Judges how the email worked.
Integrated Campaign:
Integrated campaign entries are to consist of 3-5 pieces in a minimum of three separate media (e.g. 1 print ad, 1 radio ad and 1 website). We are asking for video with these elements no more then 2 mins in length max.
Alternative/Guerilla Advertising:
For your entry that just doesn't seem to fit in any of the other categories, but definitely deserves some attention, you may enter it in the Alternative / Guerilla Advertising category.Your file requirements will depend solely upon what type of work you are submitting.
Branded Content:
Brand Content can be any of the following examples but this list is for reference only. Please feel to contact The Show Committee for help. Examples : Online movies, Podcasts, Videocasts, web TV, webisodes. To give you the best possible opportunity in Judging, please provide a description in the space provided on the entry page.
PDAs, Mobile Advertising, Mobile Sites, Mobile Applications:
For entries of work that was delivered across a wireless network or formatted for a portable device, such as a mobile phone or a PDA, it is very important that the Judges understand the mobility aspect of the entry. Please provide a video walk through of entry no more then 2 mins in length max, provide a description in the space provided on the entry page and/or in the video.
Broadcast and Video:
Please upload 3-5 static screen grabs in your submission, These images will be used if your work makes it into the show.
